Jennifer Loehding: 0:24

Welcome to another episode of Behind the Dreamers. I'm your host, Jennifer Loehding, and we are talking to the achievers, the creators, the magic makers and the dreamers. These are our friends, these are your friends, and they are living the extraordinary Well. I'm so excited about my guests and I know my audience hears me say this every time but I just keep getting amazing guests, and so I'm always excited when somebody new comes on. He has been a featured soloist across four continents, on PBS three times and major concert venues, including Madison Square Garden, carnegie Hall, lincoln Center and many more, and so you guys are going to be in for him. That's all I'm going to tell you right now, until I get him on here. But he's awesome. I love what he's doing. You guys are going to be in for an awesome episode. So before I do that, I do need to make a quick couple announcements here. Real quick.

Jennifer Loehding: 1:05

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Jennifer Loehding: 2:49

All right, now that I've got all that out, I get to talk to my guests, and I'm excited about this. So, Asher Laub he is an electric violinist, composer, producer and life performer. As an independent artist, he's found ways to monetize his music by both pushing conventional boundaries in composition and implementing creative strategies that inspire fans to keep consuming his unique music. So, Asher, welcome to the show. I am so excited to chat with you today.

Asher Laub: 3:14

I'm excited to be here. Thanks for having me.

Jennifer Loehding: 3:16

And so you know, I looked at your work some of your work before I talked to you the first time and then I went back in there again and looked at some more of your work and, like you are just like an awesome creator. I love it, Love the energy, Love what you're doing. I just think it's fun and what a great way to do what you love doing.

Asher Laub: 3:33

Oh well, thank you so much. That's the. Your kind words are appreciated. I'm a fun loving kind of guy, you know I just I switched two previous career paths for a reason because I was really looking for joy in my life, and this is I think I found it.

Jennifer Loehding: 3:47

That's so awesome, you know, and I talk about this all the time because everybody that comes on my show I feel like you know, one of the beauties of what we get to do is we get to do the things we love doing right. And when you figure out that and then you can find a way to monetize that, you score big time right. So awesome to be able to do that. But just even to listen to you say you switched through two careers to get where you know to do what you do now and it's so interesting because so many people end up doing that right. But then there's so many people that never do that. They stay at a job and do things that they really don't love and never get to have that opportunity to do what you do.

Asher Laub: 4:17

Yeah, and there's a growing number of people who are like-minded and they're they're kind of looking for other things to do, to work independently, to earn an income in a way that's more meaningful to them instead of just sort of like doing the daily nine to five corporate. You know, grind I this, this came. I would say this this was sort of a blessing in disguise. That sort of emerged around the time that I say about eight, nine years ago, when I lost the strength, the physical strength, to do anything, to be productive, and that's sort of what forced me to think about, like to think about, what else I could consider doing that would still earn me an income. So I wouldn't wish that experience upon anybody else, but it's sort of what I needed because I have about six, seven years now under my belt of experience in the music industry as an independent artist.

Jennifer Loehding: 5:18

So awesome yeah, and I did read your notes and saw that you had some health, something health wise that came about.

Asher Laub: 5:23

Yeah.

Jennifer Loehding: 5:24

I think it's interesting that, you know, I feel like people they have these kinds of stories, like they have these traumatic things that happen, but it's what they do with it in the aftermath that, I think, is truly inspiring and those are my favorite stories. I love overcoming stories because I just think they're the best when so many people have. You know, they have things that happen to them and they sort of just sit down and accept that as their reality, right. And then there's others that take something and they go. You know I'm gonna do something, you know, and I'm gonna be different. I'm gonna take what I have and I'm gonna figure out a way to get Around it and make good.

Asher Laub: 5:59

Yeah, and in my case, I was fortunate enough to have already been earning an income in music, but it was very much part-time and I was working my way through through schools. Just sort of this idea Okay, this is the the one other skill that I have, so maybe I could sort of take that, to take that direction. But yeah, I just for I feel really, really grateful that that I'm able to do what I do today. This, this career, wouldn't have existed, have existed 20 years ago.

Ad: 6:27

I couldn't have.

Asher Laub: 6:29

I couldn't. I couldn't have been able to earn an income remotely. I would have had to have actually done touring, which I do still plan to do. But this point I just I love connecting with fans, producing music and just having people listen remotely and support me that way.

Jennifer Loehding: 6:45

Yeah, yeah, and so you've been. You were doing violin at a very young age. You started this. I read when you were like too yeah, impressive to me.

Asher Laub: 6:54

Well, it wasn't a real violin, it was a marketing box. But I was three when I was actually holding a wood, a real wood violin, miniatures, suzuki instrument and that, and I was actually doing formal, formal training at that point. But yeah, that was just kind of Plucking the strings.

Jennifer Loehding: 7:12

The rubber bands were served to strings the age of two sure, sure, when they say you know, I was just talking about this with somebody in a previous episode we were talking about you know, they always say you have to have these 10,000 hours to do something. And so, because she was, he was talking about how things that were flowing more freely now Like it's. Like things kind of click right it's, it's you do the hours and you put in the work and you just been doing this, or for you this is a, not that you're not still growing and learning and composing and writing, but for you this is like this is your flow thing, it's like your thing. You know what I mean.

Asher Laub: 7:42

It's my everything aside from my family, but career-wise, it's really my everything. It gives to me. It gives to me in a way that other careers were not able to give to me. It's stressful, it's challenging. I have to wear a lot of different hats. You know it's like being an entrepreneur and any other, any other type of career, but it's, it's fun, forces me to think. Think like Like a kid really, in a sense, like I want to have fun, I want to like enjoy my life, and that's why it's sort of good, that's what I do, yeah that's awesome I had, so I had my co-host.

Jennifer Loehding: 8:17

I used to work with me. She was an American Idol star, so we talked to a lot of it was me, because she's like a lot of musicians and people and I think it's neat when you get to Be able to do that creative work like right makes something out of it, and I had a really good question. I was gonna ask you and I forgot what the question is because I'm so impressed with all this. Anyways, the question will come back to me. So let's, we're gonna sidebar and go different direction real quick. I want to know, like, because we talked about you being on PBS and you know, carnegie, go, let's talk about this, these experiences that you've been able to do in these places, that you've been able to travel. Maybe share some of that with us, because I think for our listeners this is kind of something they don't get to experience, right?

Asher Laub: 8:52

It's not too typical. So I haven't done the the the standard International touring route where I'm hopping on a bus, on a tour bus, and I'm going from city to city and Draining myself of all the reserve energy. That's pretty much what international tour is, or even like a domestic tour. I've done concerts Like we're sort of per DM, so I'll fly to LA for like a couple days. I might do two concerts. Come back, go to Texas, come back.

Asher Laub: 9:18

I kind of prefer that it's it's more like conducive to family life, which is really kind of my goal. I I do about 200 plus events per year, private events, concerts, like just all sorts of things that are Violin-centric, and that's kind of the bulk of my income and I travel a lot. I try to stay as regional as possible, again for family, but that's what I've been doing for the last six, seven years and that's that's pretty much the core of my, of my, the business that I run. I'm trying to shift a little bit to a Little bit more towards film production so I can be even closer to home. I don't know if it's it's not as easy for me at the moment for some reason just the people that are calling our, our booking agents and concert producers, that type of stuff. But that's kind of my goal. I'd like to spell out more time at home and and pump out the time of productions that you hear. Right now on Spotify can check out a ashelaab or Phil's reproductions also.

Jennifer Loehding: 10:15

On there, I checked you out.

Asher Laub: 10:18

Symphonies, there's EDM, there's like a mixture of different genres that I'm just trying to touch people with.

Jennifer Loehding: 10:22

I love it. I love it so, and I've saw some. I've even seen some of your videos and I think they're. Yeah, you're definitely unique in what you do and I think I think I saw Justin Timberlake, one that you were on I was watching. I'm like I gotta check out this guy's see what his works all about. But you do you do awesome work.

Asher Laub: 10:37

Thank you that. That was a turn member. That was like a break dancing performance with. It was like I'm trying to who it was, a bunch it was. It was a big production in Manhattan, I remember, I don't know.

Jennifer Loehding: 10:51

Yeah, there's a couple of different videos on there and I was like flipping through them to see. But you have some. Did you tell me you have some songs coming out, or did they just recently come out?

Asher Laub: 11:02

Yeah. So I just released Oncon, my uncle mine to read, which is a music video on. Right now it's on YouTube. I did not release a, an associated Studio production, on on the major stream platforms, which I typically do, because it is a Bollywood song. So there there's. It's a different ballgame when it comes to Bollywood, south Asian, hindi type music, which I love I'm not South Asian, by the way, I just but for some reason there's like red tape around around the royalties. So even if it's a cover and the masters are mine, so I just keep it to YouTube.

Asher Laub: 11:40

As far as original music, I have two. I have two songs that are on the works that I'm trying to reserve for film. At the moment, little Things is on my website, ashorelobcom, if you want to hear it. It's available nowhere else, but if you want to check it out before it hits film, you're welcome to, and I am in the midst of another EDM release, a lot like Neon Dreams, which is really my biggest single. Edm Classical is really the subgenre, and I have, like, a bunch of other projects. I don't want to overwhelm you with all the details.

Jennifer Loehding: 12:15

You have a lot of stuff out there because I, like I said I went through it. I think it's awesome. I would love to know you know being an entrepreneur because I feel like this show is all about you know the journey I told you it's all about you know what you do, how you got here, what you've learned and all those things I'd love to know. Maybe some of the struggles because I know you know trying to mention kind of balancing time with the family being home more, and I get all that. Maybe some other things as an entrepreneur that surfaced for you as you were trying to get this into that modest you know, start to make money, monetizing this thing, this passion of yours.

Asher Laub: 12:46

Struggles. What are those? What are struggles as independent musicians? It's endless. It's just, it's endless there's. There are new challenges, right, you're the CEO of your own company, so that's essentially what being an entrepreneur is, and you're taking risks at every, every point. Where to invest your time, your money? You're just the various campaigns that help to grow your business and just a couple of couple of hats that I wear.

Asher Laub: 13:10

I just sort of give you an idea of some to the world that I'm living. So I'll spend an exorbitant amount of time on certain releases that I want to get. I want to get captured the attention to maybe labels or or certain producers, that type of stuff, and I don't know if the song that I release, that I work hours and hours or maybe weeks on, will resonate with that particular person. So it's kind of like being a in a sense. My wife, for example, is a professor, so she publishes, so she has a a painful all professors. My heart goes out to them. They they spend endless hours pumping out research just to be rejected by all these, all these publications, and that's kind of what I have to do as a musician. I know I'm going to get rejected and just the hope is that it's going to land. You know you aim for the. What are the aim for the stars? You land up land somewhere on the moon.

Jennifer Loehding: 13:59

You land on the stars. That's what it is.

Asher Laub: 14:01

Yeah, so you know it just for me, it just it's about putting one foot in front of the other, even if I know that I'm going to inevitably face rejection. It happens to me all the time. It's like part of it's, part and parcel to my career. I will be rejected pretty much every day, every, every day of the 365 days of this year, and what I, what I do with it is the most important thing. Ignore it, well, not ignore it, but not let it get me down and just sort of use that as fuel to improve my craft and get accepted to other publications, other media sources, other taste-snakers, as they call them. And the more I kind of continue in the grind, the more opportunities come my way.

Asher Laub: 14:55

Another struggle I have faced, which maybe most of the listeners under podcast sort of encounter, would be the data crunching, trying to figure out what works, what doesn't, and I don't know how many musicians think about it as a business that way, because maybe some of the bigger musicians they just sort of depend on managers, on management. I try to do everything that I possibly can. I have employees underneath me that help me without reach and manage social media and all sorts of other campaigns, but I have to kind of oversee the data. What am I spending? What's my ROI per month? What campaigns are winning, losing? And it's never ending. I am constantly reevaluating, and that's the only way to grow or at least not to shrink, and naturally, I have, as a result, found a certain degree of stability that I'm really proud of. I think the stability alone is an achievement.

Jennifer Loehding: 15:50

I agree. I know I think this is good and thank you for sharing that because it's so right. You were mentioning social media. I was like cringing because that is the thing. Ah, social media. I just hate it. It's like I talk about it all the time. But I love doing podcasts, I love interviewing people, I love finding the people having the conversations, but when it comes to other part of it, I am like I don't like it. I just don't like it. And it's crazy because you're right. I mean, as an entrepreneur, you're always having to deal with something. I had a mentor that used to say if you didn't have a fire burning in one of the areas, then you're probably not in business. You got to have something going on all the time and you put your energy into different places. If right now it's this, if it's marketing, or if it's doing the perfect work, if it's sales, whatever it is, you always have something you got to be coming up on and paying attention to. So thank you for sharing that because I think it's important.

Asher Laub: 16:34

That's my pleasure and just to speak to that, I would say that my greatest challenge is pinpointing the priorities. Just to sort of mention that I struggle with that on a daily basis. To be honest, I have two priorities that are just about equal and I have to choose A versus B and the worst thing you can do is choose neither, because you're just kind of struggling between the two.

Jennifer Loehding: 16:59

Yes, yes, and I can hear you.

Jennifer Loehding: 17:02

I can't say that I know how you feel because I've never been a musician, but I can certainly resonate with what you're saying having to pick priorities and especially when you have a family, and trying to figure out where do you need to be spending your time.

Jennifer Loehding: 17:14

I was in the network marketing space for 20 something years and so I can tell you just so many funny stories about when my kids were little and I was trying to work and I remember going to an appointment and people will laugh about this because this woman had a doggie door in her house and I brought my son he was in diapers to this appointment and he was trying to crawl through the doggie door of the woman's house while I'm trying to work. And so we do, we juggle all these things. But you know, I think the beauty of being the entrepreneur, you know you have all these other parts, but you have all these great parts that give you the autonomy and the freedom to do what you love and inspire, and all the other pieces that kind of help make those hard challenges not so bad, you know.

Asher Laub: 17:52

What just came to mind was a memory about a year and a half ago on my daughter. Yeah, about a year ago. She's two and change. In the middle of an interview. She was asleep and I was thinking, okay, I'm going to make this through the interview, it's just 45 minutes. She wakes up and she was at least not crying, so that didn't destroy the interview. But then she got excited. She saw that the video camera was facing me and she said I'm talking about my career and start climbing on my shoulders and giving me kisses. And thank God, like the guy was really understanding, he thought it was really cute but totally unprofessional.

Jennifer Loehding: 18:27

Well, that's why I said that's you know, it's life. It happens when you have kids. Sometimes that stuff just happens, right, I would have probably been laughing, I would have gotten a kick out of it. I've had dogs, I've had all kinds of things come on the show on the other end, so it's been great. So we talked about the hardships. I want to know, like, basically, what do you feel like? You've said a lot of really good things here and, as an entrepreneur and a creator, like so we've talked to a lot of creators. I was inspired by their, by their way that you operate and do things. I would love to know, like, what have you? You did mention being organized, like knowing what to do first, but maybe some other things you've learned about yourself in this whole journey.

Asher Laub: 19:04

Well, I've learned more and more about myself and what. This has been a lifelong journey, just learning my learning who I am and what I enjoy, what ticks, what makes me happy. Oddly enough, I mean you figure I would have learned this by, you know, age 20 or something, but I guess I'm a different bird I've spent an inordinate, an inordinate amount of time figuring out where do I want to focus my efforts, and within the context of music, I mean. First it was like two other careers, so that's a whole other. I should write a book about this.

Asher Laub: 19:41

My life is just one big joke. But since I kind of landed on music because of the various challenges involved, I've never been fully content with the, the sub situation I was in, whether it's like performing for certain bands or I've always sort of ached for more deeper connection with fans or just wanting to be a part of films or whatever. So I have found that my brain is sort of evolving as I mature, and as I mature I kind of pivot a little bit within the context of music. And so here I am doing something I wouldn't have anticipated five years ago, because I was five years ago I was picturing myself 100% just doing touring and now I see myself as really be more of a house cat, more, more oriented towards. You know, production work got my studio here and this is like my happy space, so it's very cool.

Jennifer Loehding: 20:33

It's very cool, yeah, and I do think we're. We're continuing to learn all the time and, you know, that's why our priorities sort of change as we age to like right, we may have had different goals when we were this age and then we get into another season of our life and then we evolve and I think that's what's really kind of a beautiful thing is that when you're able to take your craft and kind of evolve that right like it, you talk about these past careers, you know, and I always tell people, you know, because I feel like I've done a lot of things too. I mean, I was with Mary Kay for a really long time and then, when I came out of that, I started, I wrote a book and I was doing this and I was doing that. But the interesting thing is that everything sort of kind of overlapped. It all really kind of was. You know, I'm in the center and all these things sort of kind of overlapped each other.

Jennifer Loehding: 21:12

And it took me. You know, I formed my LLC in 2018 and so now we're going into almost 2024. It took me really up until the last year I worked with a mentor for two years to really get grounded on what I was trying to do, like what is my messaging with everything that I'm doing? What is it I'm trying to create with this all? So I do think it takes time and we do continue to evolve, and you know what's to say a few years from now. I may still I may be doing something completely different. I might be doing a different type of podcast or something different. So I think that we have the right to be able to do that.

Asher Laub: 21:44

So, as somebody who has spent probably the better part of like a year and a half with a couple of mentors, I'm actually curious if you, in retrospect, feel like it's been time well spent or well invested to have a mentor.

Jennifer Loehding: 21:59

I have, but and I will tell you this, though, I've had. You know, the beautiful thing is about when I was in the network marketing space. I had mentors for free, for I mean, because that's kind of how that operated. But I've always sort of gone out and paid for other stuff too, because I like to get out. I didn't want my information to just be from one place. I always feel like I want information coming in from different places, right, and so I, when I went to go do my life coaching certification, I paid a hefty you know price for that. That was something different.

Jennifer Loehding: 22:26

But this mentor that I had, it was really ironic because he actually found me. He found me and some other people and said, hey, this is what I'm doing and it was very, it was a really unique process, and so in that, yes, for me that was beneficial because it allowed me, I need, it was an additional piece that I needed to create, a program that I was trying to create, and so it helped me to actually get that thing built out and make that move that I had not done. I've had some that haven't been so great and I think that it's like everything we do in life, right, like there's good and there's bad and you have to do your research. But I do think that having somebody in your corner that can kind of you know, cheer you on and inspire you, help you grow it.

Asher Laub: 23:09

Yeah, let me ask you this is really piquing my interest, because I don't know, I can't even tell if I've had good mentors or not. They're accomplished, really, really, really like big deal people, but you know. So I guess my question is would you say that your mentor, or you admire, was helpful because he gave you turnkey solutions, or because he helped you understand yourself better? Or both, because for me, I feel like a mentor, for them to be worth money and and just investing my time Sure it's gotta. I would need some turnkey solutions more than just like yeah you know both, you really need to be your leader.

Asher Laub: 23:51

What?

Jennifer Loehding: 23:52

I think I think you need both and that that wins into a whole another conversation of you know, like the consultant versus the coach, right, like the consultant's gonna have solutions whereas the coach is more of you. Make that you. You kind of decide the course, but they facilitate the process to help you. I kind of do both when I work with people and then to speak to that about that mentor. They've all been different, asher.

Jennifer Loehding: 24:12

I've had different ones at different times and it feels different spaces in my life Do you know what I mean? Like there's times when I needed the cheerleader, I needed the affirmations I need. That was my whole career, mary Kay. I got that for 22 years. I got the right, you got this, you can do this. And it did help me after because it allowed me to grow a business, build teams, to earn cars in the company, to succeed in certain areas of my life, right. But then when I had this mentor, I needed something different. I didn't need the cheerleader anymore because I had. I needed somebody who could give me a lot of the psychology and give me some solutions on how to build out my program. So I think these people come into your life at different times for different things, and it's really where you're at in your life. You know what I mean, what you need at the moment that you're going through something. And so they've all went. They've all went to me different things.

Asher Laub: 24:58

So sorry, I just I'm just trying to clarify what's in my head. So the consultant gave you the, the turnkey solutions. Yeah, and the mentor worked on the psychology but was not in the cheerleader department.

Jennifer Loehding: 25:10

They can do all of those. They can be different, but just to give you the difference, a consultant's probably. I know consultants probably gonna be. This is really good because our audience was probably gonna ask this question. I've talked about this several times.

Jennifer Loehding: 25:22

Think of consultants, like if you do business coaching, a lot of those are business consultants and a lot of them they're giving you structure, they're giving you turnkey. Next step, next step, next step, think of coach and mentor, sort of as a guide. They're, they're, they're they could be giving you some turnkey, but they're probably letting you figure this out and they're helping you. So, in other words, like I was told, I do both. That's that's why I'm kind of unique. It you're like you're unique. My, I was. I'm sort of a unique coach because I have, you know, life, coaching, business. But I do kind of a hybrid between things I've learned how do I teach you skills, but also how do I give you, be in a space where we do coaching, you know, and mentoring. Because if you think about the way I always tell people is that if somebody tells us what to do, we don't always do it right, but if it's our idea, we're on it like we're. It's like we're on a like donkey come right, yeah, like that.

Jennifer Loehding: 26:12

So you probably have some good ones that you put. May have had some that weren't so great, you know, but I think if you walk away and you feel like, hey, this person inspired me to want to change or do different, you might kind of have a coach in your corner, mentor, because they're inspiring you, they're, they're creating that, that desire to want to grow, be more, achieve more, right, and that's what these fit in different times of your lives, because sometimes you need a person just to tell you hey, how to scale this business?

Jennifer Loehding: 26:40

tell me the girl just tell me the numbers. What do I need to? And then you need the person that says, hey, I asked her, I'm going to help you do the unbelievable. You're going to need that coach right? So they're there's.

Asher Laub: 26:52

Is that what Tony Robbins does?

Jennifer Loehding: 26:54

yeah, kind of. Yeah, I like his work too. He's kind of the inspire coach kind of, and I think both are different.

Asher Laub: 27:03

I know he's like the ultimate and people spend thousands of dollars to go to his and they're not like one-on-one sessions, it's like filling out Madison Square Garden and him like doing these hurrah sort of yes, yes.

Jennifer Loehding: 27:16

I don't know things they get people to move. In some ways it doesn't work for everybody, right, because some people, no matter how much you inspire, they're never going to make a move right like they. They need more and it just depends on where the where you're at each. You know where we, where we all are at the time that we're looking for someone and I think a good, if you find a good mentor. Hopefully they sort of put that out there, their style, so that you know kind of this is how I work and you're clear. If they're not clear, then you may not know. So those were good questions, thank you. I don't know how we even got onto that, but those were good. I'm such a big interviewer and you're asking me that.

Asher Laub: 27:52

Well, yeah, I'm generally more intrigued by the people interviewing me than I am with myself.

Jennifer Loehding: 27:57

I'm interested in you because of what you do, because I don't get to do that. It's so funny, that's why I love these conversations. It's so good. So I do want to ask you where is the most coolest place you performed at or maybe traveled to?

Asher Laub: 28:15

Well, I mean I've performed a lot of cool places. I'd say one of my favorite concerts was the Masters Theater, which was not too far away. It was like Brooklyn Queens area. But I mean in terms of venue, I mean hard to be Madison Square Garden, carnegie Hall, lincoln Center these are iconic venues. Being on PBS was pretty amazing, I would say.

Asher Laub: 28:41

Traveling to other countries has been a great experience Ireland and then out in the Scandinavian region. To be honest, it's more about the experience for me with regards to the connection that I have with the audience, the way that they're responding, more so than how cool the venue is, although I wouldn't undervalue that. But that's just as a musician, as somebody who's just kind of, I take my craft seriously, not so much myself, but that's what it's all about for me just connecting with that. I've had some great experiences just being here in my home studio performing for people remotely and just having just the deep connection with folks in Europe and Canada and just across the country. That's deeply meaningful to me too. It's just about the connection for me.

Jennifer Loehding: 29:34

Yeah, no, I love it. I taught at Robus for many years, just to put this on a small scale. I didn't have these big Carnegie Halls or any of that kind of stuff. But I will tell you, when I went into the classes where the people did not actively participate with me I mean they were exercising but they didn't actively engage with me they were extremely boring classes. The ones where I could get people like yelling and talking and getting excited, those are the ones I enjoyed. So even though I don't can't say I've experienced your thing, I can in some ways understand what you're saying. Because there's no speaker. I feel like performer wants to get up and perform where people aren't engaging with them and they're having this kind of connection right.

Asher Laub: 30:16

Well, I can actually speak a whole lot more to that because as a former teacher the DOE I taught about 10 years ago I was a science teacher and I also like ran a music program and meanwhile I was like whatever part timing the whole music thing. But I found it pretty painful to prepare lessons. You know, put your blood, sweat and tears into a really good lesson that you want to just sort of engage students and have them fall asleep on you. I can totally relate.

Jennifer Loehding: 30:43

I said I know you're not sleeping. You're not sleeping in my class.

Asher Laub: 30:46

Yeah, and there's a performance aspect to teaching and there's a leadership aspect, many leadership aspects to teaching which are sort of shared with also performing.

Jennifer Loehding: 30:55

Sure, I could see that. I did not know you were a teacher, but I could totally see that. It's kind of like when I talked to athletes. We talk about entrepreneurship. There are skills that are carried over in this. You know part of your life that come over here and vice versa, right? So this is good. So what do you have coming up? Anything that we need to talk about?

Asher Laub: 31:14

No, but I'm just going to go take a nap after this. Yeah, I am nonstop. Like right after we get off here I'm going to be working on this EDM single that is a bit like Neon Dreams. Those of you kind of want to get an idea, you can check out Spotify, and the reason why I'm working on that at the moment is because my listeners are looking for more diversity. The last five songs have been symphonies, like cinematic symphonies, really for film, and I'm kind of going back to where I was about a year or two ago with the dancing and like the upbeat kind of fun music. Fine For the clubs.

Jennifer Loehding: 31:52

That's awesome. Well, you are doing awesome stuff and I want to congratulate you on that and being able to follow. You know your passion and do the things that you want to do and inspire others. So any words that you would like to impart upon our listeners maybe somebody, these buddy, these are entrepreneurs and maybe they're in their craft or they want to do something creative, or whatever anything that you would like to impart on them- so, just sort of speaking to my own experience, that's all I can do.

Asher Laub: 32:16

I would say that finding your happy place takes a lot of work. Nothing happens overnight. It takes a lot of soul, searching, reading some books, maybe having some mentors we were talking about, but in the end it just takes a real commitment to your craft. If you're good at something and you see that there's a possibility of earning an income, or you're already earning something part time, just don't give up. I fail every day and most people consider me pretty accomplished as a musician, producer, live performer and I didn't get to where I am now without a whole lot of sweat and tears. It's been a challenging journey but it's just my secret, if you will is essentially routine. Just getting up every morning, just kind of chipping away at the rock or whatever you will. I'm a daily basis, so putting me up, that's my last, yeah.

Jennifer Loehding: 33:14

Thank you, asher, that was awesome. All right, so they're going to find you now because we're going to have your name out there, but if they want to maybe go to a website or whatever, where would you like us to send them?

Asher Laub: 33:23

Sure, so go to wwwasherlaub. com. That's my website and that'll kind of send you out to the social media platforms. Stream platforms, ashra Law, but I think I'm the only one in the country. You can check out my shenanigans on Instagram and Facebook and TikTok, so on and so forth. You can stream my original music on Spotify, itunes and million other platforms.

Jennifer Loehding: 33:45

And you're pretty easy to find, so I don't think anybody have trouble. I always like to ask that question, but, yeah, I Google, joe, you're not that hard to find out there. So, and you do great work. I love your music, I love your stuff, so I think it's awesome. Congratulations to you that you're able to do that.

Asher Laub: 33:58

Thank you so much, and I welcome DMs and comments and anything like that. I always try to connect with people.

Jennifer Loehding: 34:03

Very cool, very cool, all right. Well, to our listeners we do want to say if you enjoy our show, head on over to Apple, give us a review there. You can hit that subscribe button on the YouTube so you can follow us and we can continue sharing all these. I like to say cool stories. They're extraordinary stories and, as I always say, in order to live, the extraordinary must start, and every start begins with a decision. You guys, take care, be safe, be kind to one another. We will see you next time.