Jennifer: 0:24

Welcome to another episode of Behind the Dreamers. I'm Jennifer Loading and we are talking to the achievers, the creators, the magic makers and the dreamers. These are our friends, these are your friends and they are living the extraordinary. Why I'm so excited about my guest today? This is going to be so much fun. He is a national motocross champion. He's been racing since he was eight years old. He's won numerous state and national championships and I think what's interesting about him is that he started his first business at the age of 15. So I am kind of excited to hear what he's doing, how this got going and learn about what he's got here. So before we do that, I do need to do a quick shout out to our sponsors. So today's episode is brought to you by Walt Mills Photography. If you are a creator needing post-production consultation or promotion, walt is your guy. Whether short films, youtube films, photography work or a new headshot, walt can help you find a solution to match your needs. To learn more about him and his work, you want to go to photosbywaltcom? All right, this is going to be fun, fun, fun.

Jennifer: 1:26

Logan Lessar. He's a national motocross racer, a business owner and an online coach. Through endless adversity and countless losses, he's learned to push through the tough times and develop a never quit mindset, which led to numerous championships and motocross and continuous pursuits of success with his businesses. Now he helps people develop an unbreakable mindset and become the best version of themselves, physically and mentally, to eliminate their vices, push through their limiting beliefs and dominate anything they would like to pursue. So, logan, welcome to the show. I'm excited to have you here.

Logan: 1:57

Thanks, jennifer. I've been looking forward to it. Thanks for having me.

Jennifer: 1:59

Yeah, this could be a lot of fun. So cool stuff you got going on here. I love it. You know it's funny. I bring a lot of people on this show and it's. You know, I've had everybody from Olympic runners to I've had an evil conneval guy on here before. I've had musicians, and so I've had military people, and so I always love getting you guys on here that have done some incredible things, because I think it's really fun to get into the mindset of.

Jennifer: 2:26

You know what it's like to be in these, you know in these different pursuits, but then transfer those skills over to the business world. So I'm excited to have you here and to chat with you today. So let's start this thing off. Tell us a little bit about what it is that you are doing.

Logan: 2:43

Yeah, so obviously I've raced basically my whole life, like that has been my whole life, up until I was like, up until, honestly, just a few years ago like this year was the first year that I completely transferred away from the racing world into just going all in on business.

Logan: 3:00

And yeah, the last couple of years I've been focusing both on business, while continuing my racing career and competed at some of the top nationals in the country these last couple of years.

Logan: 3:11

And then this year has been the one or the first year that I just decided, you know, I'm going to go all in on business because I don't know, I've been racing for so long and I had just really really started to like business and like kind of pursuing that and growing it, that when I was at the races I would find myself constantly thinking about working in business and everything. So I decided that this year I would prefer to end the year here Having worked on my business and trying to grow that as much as possible, versus looking back and having raced and and wanted to instead have grown the business further, if that makes sense. But but no, I've been right now I've just been focused on basically my agency, which is kind of like my side thing now. That's what I've been doing for the last couple of years, and then mainly just focusing on build my personal brand, getting on really cool podcasts like this and helping people, like you mentioned, with the coaching side.

Jennifer: 4:04

Yeah, it's interesting that you say all this, and I think there are different seasons that we go through in our lives.

Logan: 4:09

I've had kids at.

Jennifer: 4:10

Played Sports, and I know that that's completely different, but I do think these are all pursuits that we pursue right? And my daughter played select soccer for a long time and you probably know how select soccer is. It's extremely competitive and as you move up it becomes more and more competitive. And one day she came in and her I guess it was her freshman year of high school she decided that, you know, after she, like you, had done it for many years. She started when she was like four and that's all we had seen her do was soccer. And then she comes in at you know, 15 years old, and she's like you know, I just don't want to do this anymore, like I want to do something different.

Jennifer: 4:43

And then she went into cross country and track and became a really good runner and got a scholarship to go run and so I think we have these different seasons in our lives where we have we have shifts and changes, and but I do think you, you know, having done what you've done there, it's great skills that carry over into what you're doing now, because you learn you know the work ethic and the persistence and the tenacity and and you learn how to lose and get back up right and businesses like that.

Logan: 5:12

Yeah, no everything. Motorcross was the biggest learning tool that I've ever had in my life thus far. Like I learned so much. I learned everything from motorcross, from, like you said, learning to lose, learning to win, pursuing, pushing through adversity, all kinds of things, and also building that no quit mentality, which I can genuinely thank my parents for.

Logan: 5:34

That big time, because that was something they pushed on me was that you don't quit, like never. Because, believe me, there was a lot of times where I wanted to and I wanted to throw in the towel, and what was funny is when I was like, way younger, racing, they would tell me like no, we don't quit, like you're going out there, whereas as I grew older, they would leave the decision up to me. Except they did it in a very, in a very I don't know, tedious way, I guess, where they would kind of be like it's up to you if you want to throw in the towel, like that's fine, like you can be done. But they would do it in a way where I was like God damn it. Well, now I can't because I'll feel bad about it. So it was, it was kind of funny, but it just, it just instilled that no quit mentality and it made me learn that, regardless of whether or not I wanted to go out there and race and do the race, actually going out and doing it even when I felt like, even when I didn't want to afterwards that's where I learned and I was like man, I'm glad I did that, like I am so glad I did that.

Logan: 6:32

And the earliest time I can remember was I was on like I think, 60, a 65 CC size bike. So I was really little. I was probably like 10 years old, 11 years old at the time, maybe slightly older, but it was here in Lakewood, colorado, and it absolutely downpoured like just crazy, crazy rain and like the main track was actually so rained out that, because of the size bike I was on, we couldn't even race on that. So they switched our race over to the like little, just mini bike track which that one's just to kind of mess around on. But that was the only way that we could like do a race.

Logan: 7:09

Well, I wasn't there to qualify. I was actually there just to have a good time. My buddies were there to qualify for like this big race that was coming up. So I was just there to have fun and I genuinely was like I don't want to go out there, it's a mud pit. Like I don't want to go out and race. And my parents are the ones who pushed me and they were like no, you need to go out there, you need to go race with your buddies. You'll look back years from now and be able to say that you're glad you went out there, you're glad that you did it and everything.

Logan: 7:37

And now I can I can actually look back and be like man. I'm glad I went out there and it was just a mudfest, but afterwards, like me, my buddies, we were all just drenched in mud, soaking wet, but um but no, it's. It's cool to look back at those times and also be like it builds that confidence and it just builds that no-equip mentality where it's like I don't feel like doing it, but I'm gonna do it anyway.

Jennifer: 7:58

Yeah, I'm listening to you and I think you know what your parents did. Having being a parent myself and having kids that have done sports and stuff, it's almost like they figured this out. You know, like they. They instilled the discipline, you in the beginning and then you kind of got the discipline so they didn't have to tell you to do it anymore. It became more of oh, if I don't do it now, I'm gonna be the quitter because I'm not doing it right and that's what you want you know, and that's kind of you know, like when my kids, I always sort of had that same mentality too.

Jennifer: 8:22

It's like we're gonna start something, we're gonna see it through. And there was very thing you know they. There were things that they did do, like I had one daughter that you know. All of them went into karate. One became a black belt, one, the middle one got to brown belt and decided because we had to start making decisions on what we wanted to pursue.

Jennifer: 8:36

But we always had that kind of mindset that if you're gonna do something, you need to see it through, you need at least give it all, and if you absolutely don't like it at some point, then we can have a conversation, but we're not gonna put the money into this and go into it. You're gonna just be today's a bad day. I can't buy my shoe.

Logan: 8:51

I'm not showing up and we, and I'm and I bring that up because we- had those moments.

Jennifer: 8:54

We had the moments where the soccer shoe wasn't found or the socks weren't right. They're like I don't want to go and you're like you're gonna find those shoes. You're going, you know yeah, exactly it's great, it's great no, it's.

Logan: 9:06

It's such a valuable not skill, it's just valuable to instill that discipline and, like you said, over time it just builds to where that becomes who you are, like you just can't quit, like that's just, it's not. It's breaching your standards of the person that you are. You know right and people always say like you won't live up to your goals, but you'll never breach your standards, or something like that. So it's kind of like that it's good. So I have a quick question for you.

Jennifer: 9:30

And then I want to talk about your business a little bit. But I want to ask this because you this is such a cool thing you've done so when you were a little kid, where you like just on the bike, like I'm talking because you started it, hey. So before that you like hopping on the bike and you were like I mean, I mean, how did this happen for you? Because I just I feel like this is like it had to be something that, like your parents are like we're gonna put them on this thing.

Logan: 9:49

You see these videos of little kids on these bikes and stuff, right, like they just put you on there and you're like, oh, this is my thing yeah, well, technically, um, I always share this I was technically on a bike before I was born, because my mom did a national race while pregnant with me, um, so which is kind of funny to say, but but yeah, no. And then I think I started riding at like the age of two and my parents were still racing at the time. So they, like I would, I just fell in love with riding, like I just loved it. I was always at the track like, uh, like there's these little toy dirt bikes that you can play with. And while they were out on like racing, I would be back at the trailer like building a in the dirt and in the sand like a little track to to play with. And then, obviously, as I was able to ride, I just kept riding, kept riding, kept riding.

Logan: 10:37

And then eventually, just because they were racers, they got me into racing and I just fell in love with it and I mean I did all the or a lot of like the main team sports out there, like basketball, soccer, baseball, like I did all of those. The one I like went the farthest with was basketball, um, which I mean I didn't go far with it at all, but that's the one that I like stuck to for the longest. But I just learned, and it was one day I literally came back from practice and I was like mom, I don't want to do this, like I don't like team sports, I just don't like it, like I just I don't enjoy it. So I personally have always liked the individual um sports like the racing, motor cross, and then aside from that, I love like skiing, snowboarding, wakeboarding, mountain biking, like all kinds of different things, but just having that individual factor yeah, yeah, and you're in Colorado.

Jennifer: 11:26

Right, that's where you're at yeah, which is great because we've got about everything except for surfing, because we don't have the beach, but we got everything else we have family there, well, and my husband's an ultramarathon runner, so I mean I get all that's what, and I think it's interesting that you brought your parents up, because definitely they're that.

Jennifer: 11:43

I thank you for sharing that, because there's some influence there, right like your family's probably pretty active and that's how my husband's that we're both runners and my husband's been an ultramarathon runner. He's actually done the Leadville 100 in Colorado before so yeah.

Jennifer: 11:55

So he's done some pretty crazy things too and and I think that everybody it's funny all of my kids have done mostly individualized type sports. They've either been in cross country track or they've done, you know, karate, or my son played, they did play soccer. My daughter did do soccer but ended up going in cross track. My son did a little bit of that of lacrosse. Pulled out of that we did across country and track. So I get it and I can. I can totally understand the, the individualized sports. So well, good for you, that's awesome and what a cool story that is. So tell us a little bit about what you're doing with your clients, because obviously that's the important part here. You're building this brand. You're trying to get out there and get known for what you're doing and carrying your talents over. So tell us a little bit about this agency and what you're doing.

Logan: 12:37

Yeah, so the agency is what I've been doing for the last couple of years, just a marketing agency, nothing too exciting, but that's what I've done the last couple of years. That's what I ended up going to South Africa. I lived there like a few months out of the year or actually quite a bit throughout the year, so I just chased the summers. But that's what drug me out there because my business partner living there. So the agency has been like my life the last few years and I've learned a lot from that. And then more recently I've transitioned into building a personal brand and kind of looking to go into kind of the coaching and that type of space, specifically because of the effect that mindset mindset mainly has had. I think I say fitness as well, because I don't think that you can have a strong mindset, confidence, anything like that, unless you are in good physical shape. I think that's the foundation of everything. At least I know that from experience and yeah, I mean from racing. That's where like mindset, because everybody talks about mindset. But one thing is that even for me I thought it was like this cheesy thing in the past. I was like really mindset, like come on, like stop talking about that Right. But that totally shifted for me because it was literally a light switch. That happened at a race, like two years ago, and it made me realize, holy crap, like when you actually can control your mindset, which you can the fact that you can do that and the effect it actually has is unbelievable. And then, obviously, mindset is huge with sports, which I can't remember who was, but it was an Olympic swimmer who I saw. I just saw the quote that she said with this and it totally hit me, which was, once you get to a certain level, everybody's talented, everybody knows what they're doing, everybody's been coached by the best coaches, everybody's training all the time, so nine. So when you get to that level, maybe 10 to 20% of it is your talent and what you know. The other 80 to 90% is how you show up mentally to the event, which I was like that is so factual, like I know that is so factual. So that's kind of what I've been going off of. And then in the business side of things, I also had to face so much mentally and I've just learned so much that has genuinely helped me a lot, and just had to go through a lot of different stages of adversity. And then when I first went to Cape Town, I went through a very short, not a very crazy stage, but a definitely short and impactful stage of feeling kind of depressed. So I had to push through that and learn how to first of all learn why that happened and then how to prevent that from preventing that from happening again.

Logan: 15:08

And just going through all of those things I ended up helping quite a few people in my family, specifically both my parents, especially more recently on the fitness side of things, and then also I helped my brother which yesterday yeah, yesterday he won the biggest national championship and motocross in the entire country and arguably the world, which I am so ecstatic about because that is just unbelievable.

Logan: 15:36

I've placed top 10 there a few times, but he actually won it yesterday, which I'm literally blown away, so super pumped for him on that. But no, I've talked with him quite a bit in terms of, like, the mindset side of things, which I think has helped him quite a bit. So I've just seen the effect that mindset and fitness can have on me, on the people around me, as well as some of my buddies who went through some pretty deep stages of depression, and I kind of helped them through that. So that kind of just had me fall in love with the idea of helping people, as cheesy as that sounds, but didn't start that way. So, yeah, no, I've been really enjoying that side of things.

Jennifer: 16:15

Yeah, it's interesting. Well, and congratulations to your brother.

Jennifer: 16:18

Wow, I'm gonna have to look this up, so congratulations, that's huge so you guys all sound like you're just a very active, successful family, which I want to touch upon. All that. A couple of things you said one about the physical and the mental and, yes, you know, one of the things I talk about with my clients all the time are these four domains in our life that we have to meet in order to live like this, what the 2%? We talk about a fulfilled life, right, and one category is your health and your wellbeing. And I believe, and I tell my people all the time, out of the four categories, they're all important, but the most important category is the health and the wellbeing, and that includes your mental and your physical health, because they go together. Right, and if you think about it, like, how many people do you know that are successful? Right, they make a lot of money but their health is falling apart, right, or they're?

Jennifer: 17:01

invincible right, or maybe you're healthy but you don't. You have so many insecurities that you can't function in life, and so that is probably the part that I emphasize and, having been, you know, kind of I don't want to say an athlete like you, but I'm a runner, I've done marathons and I've been, I'm physically active, I value the importance of being healthy, not just physically but mentally, because they have to be together and to your point about showing it mentally. I've told this story many times. There was many times I don't race there as much now as I did.

Jennifer: 17:32

There was a period of time between like 2014 and 2018, we were racing like almost every weekend. We were at a half marathon, or my husband did like multiple times where he did three marathons in a row, like he'd do a Friday, saturday and a Sunday marathon. So you're talking like 60 something miles right, you got 60 something miles, you know? And? And we would talk about how we would show up for like a marathon and be game on like ready to go and then show up the next day for a 5k and we're like I can't do it, like I can't.

Jennifer: 18:00

I just can't physically do it Right, because it all starts here, right.

Logan: 18:03

It's what you think you can, you can.

Jennifer: 18:05

If you think you can't, you can't. But one other thing I wanted to mention I had a Dawn Grunegle. She was an Olympic trial qualifier. She lives here in Dallas. She trained my kids, both my youngest runner. She's an incredible. She's had a baby, amazing woman. But I asked her, I interviewed her when I first started my first podcast, before the pandemic hit, and I remember interviewing her and asking her like what do you do when you get to the starting line?

Jennifer: 18:29

and everybody is awesome, like every you talking, olympic trial qualifiers, everybody and she said you know, I just focus and I rely on my tool bill, I rely on what I know because I've trained every day and I just rely on that. And it was such an easy thing when she said that you know. Like I don't forgot, I always remember things people tell me, and so that was one of the things I remembered about her saying that, because you're right. You said you know, when you show up and everybody's good and you really have to get focused on what you're trying to do and stay in your lane, right, you can't focus on every everybody else.

Jennifer: 19:00

It has to be what you know, that you can do, you know.

Logan: 19:04

Yeah, exactly, I'm actually really proud of my brother for doing this, because it goes to that which I didn't even. I didn't even tell him to do this, but he, like a month leading up to this, this race, he actually decided to complete, and my brother, my brother's young he's five years younger than me, he's 14. But he decided that like a month or a few weeks before this race that he just won, he complete, I think. He deleted his Instagram and not his account. He deleted his the app off his phone specifically because he didn't want to see his competition and what his competition was doing, specifically because he didn't want that to get in his head and think like, oh, they're doing this, all, they're doing that, like he wanted to focus on himself and show up to the race knowing what he's done, and I thought that was brilliant. I thought that was really really cool that he did that, which him and I had a really really good conversation a few months ago that, I think, impacted him quite a bit, which we can definitely go into. But one one thing that I wanted to mention in terms of like the effect mindset can have is about I think it was two years ago, if I'm not mistaken, I went to this same race.

Logan: 20:13

It's it's called the Reddolens, but it's the biggest national in the country and, like there's so many, you have to go to an area qualifier somewhere around the country, qualify there, and then you have to go to a regional and then qualify there in order to actually qualify for this big race. So it's like it's difficult just to get there and then, basically, once you're there, it's you against 41 other other people, well, in your class at least. Well, I went there and obviously there's all this training, all this preparation that leads up to it, my very first race, because at Loretta lens you'll have, if you qualified in both classes that you can do, then you can have a total of six races. So, throughout, like the event and my very first race there, off of the start I got into a really, really big wreck and I didn't even finish my first race there and, to be honest, it wasn't even the factor of me not finishing, it was actually how scary the wreck was, because the start is probably the most dangerous part of the whole race, because it's literally you and 41 other people going like 40 miles an hour into this one corner on these machines that are so big and so powerful. And I think I remember, like I was just coming in and these kids ended up wrecking over here and then it just drifted out to me and I think that one kids like bike just came flying into me and I got hit.

Logan: 21:41

So I didn't finish that one, but going into the next races I was genuinely which I don't think this is the right mindset to have, but it just shows the power of it I was so terrified going into the next races, I was so scared of that happening that I had the mindset of I have to get off the start first, like I have to get off the start first.

Logan: 22:02

And for every single race, for like the rest of the week, I ended up within like the top five guys going into the first corner every single time. And it was because, like, I was genuinely so terrified of that happening again that I kind of had that mentality of like I have to get out in front first and it was kind of that thing of well, what if you don't? It's like, no, I don't think you understand, I have to, like it's not a question. So that was one thing. That was just something that came to mind of just the power of of mindset. There is kind of I just had no choice, like in my head I was like I have to get out front.

Jennifer: 22:37

Yeah, isn't that crazy, it's just crazy. Though there's a guy, a KMF awesome, he's a boxer. He's a Southpaw boxer professional. He did a documentary on Netflix. I interviewed him. His shows actually coming out this week Incredible guy. You got to catch that episode if you don't, because he's just amazing. Yeah, he was talking about this and he took up boxing because he didn't want to get beat up. Because he didn't want to get beat up and he learned how to.

Jennifer: 23:00

He learned the formula like it became now. It was like don't die, just don't die, like right, like you got to fight to not die, and so the mind is powerful. You'll have to listen to that episode, by the way, because he explains it way better than I am but that was his whole mentality was.

Jennifer: 23:15

It went from this thing to this thing and a lot of I think a lot of you know athletes and people that are trying to do things like that they get something. It's whether they're fixating I either got to get out there first or I got to prevent this, or whatever. That is right. The mind is a powerful thing and I think it's the same way in business too, because if you think about it, we do the same thing. We got to make money right, like the goal is not to get bankrupt, it's to survive the business right, it's to get the business run. So I love it. I did want to ask you because I looked at some of your stuff in kudos to your brother for doing that, my back track. Kudos to your brother for to taking that off, because I was just went through a mentor program. I've been working with this mentor for two years.

Jennifer: 23:55

Credible guys originally from, I think, sweden, I can't remember Scotland, I Scotland anyways. He had there is a, there was a. I don't know if he was a wrestler or what he was, but he kind of did the same thing where maybe he's a bodybuilder. He was a bodybuilder. He would not have any social media preference at all, like a none but when he would show up to perform, his stuff would sell out because nobody would see him all year long while he was training and he did that because he didn't want to know what anybody was out there doing, like right, he just stayed in his lane, focused on his work. He showed up top notch, and so when he showed up, his shows would sell out.

Jennifer: 24:35

They wanted to see this guy, you know, and so I think there's something to be said about that too, and that you're doing that you're. You're Because when we tend to look at other people, we do we get so focused on what they're doing and then we start getting insecurities right Because we're looking at what they're doing Can. I do that, am I going to be able to match up, and when we just shut that down, it forces us to we don't know just to stay in our lane and focus on ourselves and do what we got to do to win.

Logan: 25:01

Yeah, exactly, that's one of the things I've struggled with for the longest time and I still catch myself because social media is so bad about.

Logan: 25:08

That is the whole comparison thing, because especially even I mean people's lives on social media most of the time are what looks way better than it actually is, and especially in the business world, like when that algorithm on social media realizes that you're trying to grow a business and make money, then all you see is all of these posts of these people and these young guys and all these people who are traveling the world and with the super cars and doing all these things, and it's like here's how I made blah, blah, blah, and most of it is total BS, just trying to live the lifestyle, but it still gets in your head and makes you feel less than instead of just focusing on yourself.

Logan: 25:48

So that's one thing that I even make sure to catch myself on, and it's one thing that's tricky about building the personal brand lately is that previously I would delete Instagram off of my phone while I was working on my agency and stuff and it would be the most peaceful thing ever and I wouldn't have any of that, whereas now I'm forced to have it because I have to post, I have to build a brand. So I have to catch myself and be like, ok, we're only on there for posting our own stuff and replying to people's messages or whatever it is, but we're not consuming, like no, consuming other people's things. And it's tricky, it's not easy to do because the apps are just designed to obviously get you in there scrolling, but no, it plays a huge role on the mind, for sure, when you're seeing all that stuff. So I definitely hats off to my brother for doing that, because I think that was really smart.

Jennifer: 26:42

Yeah, social media is. I feel the same way about it. It's like there's some days I do these podcasts so I have to be out in the present all the time, and what's funny about that is on my personal Facebook page. I don't even really I get in there for a minute just to scroll to see if there's any notifications and look at a few things that I get out. I have such a love hate with social media. It's like I'm in it all the time because I have to be in there, but I just get in there to do what I got to do and then I get out of it because it makes me crazy.

Jennifer: 27:12

And you're right, there's so much stuff out there that it's like you don't know what all is real and what isn't, and who to follow, and so, but I do want to bring up because I did look at some of your stuff and I want to tell you I mentioned this even to my kids I was talking about you the other day A lot of your messaging that you're sending to young people, which I think is impressive, because there is so much stuff out there, so much that kids are today. I think there's so much out there for them to see and hear and do and so I love what you're doing.

Jennifer: 27:45

As far as I even saw something on the vaping thing. I saw one of your messages on that. And I was like thank you for putting that stuff out there, because so many kids now are doing that and it's just not a good thing to get into.

Logan: 27:59

I don't want to get into all that, but thank you for the message. You talk about that all day.

Jennifer: 28:02

Yeah, yeah. Well, I know, because I've got kids, I've got a son that gets into that stuff and I'm always like get out of it, get out of it, I don't, you don't need to be doing that. So thank you for doing that and I think you're a great role model for young people of your age and putting that out there for them.

Logan: 28:20

Yeah, no, I must say I could thank the motocross world for making sure to keep me away from all of those things, because I don't know, there just wasn't that, like my friend group and my group of people, there just isn't that in the motocross world there obviously is, like there's people who do those things and stuff, but when you're competing at that national level and I mean I trained especially during COVID we literally lived at training facilities throughout the country, which that's what my brother does now is he lives in either Oklahoma or Florida, basically at these training facilities, training every single day, and I mean it is an insane routine that he's following and stuff. So there isn't room for that. So I was never introduced to it, but I have seen it and I've just always.

Logan: 29:07

My perspective on it has always been if I don't see a legitimate reason for doing something, then I'm not going to do it, and if it's not going to benefit me, then I'm not going to do it. And especially if it's something that I already know is genuinely horrible for me, such as vaping, smoking, drugs, whatever. If I look at it and I'm like, ok, I know, this is really bad, is it going to help me? And if the answer is no which it is no then I'm like well, why would I do it? Like I've had people approach me, I've had my buddies ask me why I've never done it. And if I'll do it and I sit and turn, I'm like why would I Like? Why would I genuinely Like? I love my situation right now. I'm in good physical shape. I'm leveling up every single day Like I like what I'm doing. I actually as cheesy as it sounds like my life.

Logan: 29:56

So why would I do something like that, which is simply an escape from reality? And for teenagers, it's about being cool. It's about doing the cool thing which I can genuinely say that winning national championships in motorcross, traveling the world and building a business is a hell of a lot cooler than sucking smoke out of this stupid little pen Like that's way cooler. So I've just never understood it at all. And yeah, I just pushed that message. And even my brother he's never done any of those things. I believe that he never would, especially because of just me in the way that I've approached that stuff. But if I ever did hear that he tried something like that, I would smack the shit out of him, maybe all over it.

Logan: 30:38

Yeah, I'd be like no, no, no, no, no, no. Which actually I did have a role model who was like that. He's basically like my brother, trevor, but he's like 30 now, but he used to be my. He was my original motorcross trainer and probably taught me the most in terms of that, arguably. But when I was young, he trained me when I was like 11. We'd be driving to the track and he would be the one who'd tell me listen, logan, if I ever hear you try something like that, I will beat the shit out of you. And he'd say it kind of a fun way. But I mean, even at that time I didn't care, but it just instilled it in me of like how stupid it is. So it just instilled in you. It can't be a charade game.

Jennifer: 31:18

if you're doing that kind of stuff, I get that, that too yeah.

Jennifer: 31:20

When you're competing. I mean really, because I don't do that stuff either, so I'm with you on that. But I think it's great that you're spreading the message to young people, because, even aside from your business, you're talking about building your brand and you are a role model to the youth, your age, because you competed, you've done some great things and you've got a great message, and I think it's important for young people to hear that. So you need to keep doing that. Even if you don't like the social media, I think you should keep doing that stuff Because I think it needs to be People like us.

Jennifer: 31:50

If we say it, we're the big people, we're the parents, and nobody wants to hear it from parents, but people like you have a chance to come in and say, hey, this is Maybe not cool, maybe this is cool. Right, and it reinforces what we're trying to say. Because it's funny when I talk about these podcasts that I do my role. What I say, what I'm doing here, it's all about inspiration. It's about showing people that they can change the trajectory of their lives any day that they choose. It's giving you guys a platform to talk about your stories. But ideally, what we know is that it's hard to shape adults to make change. We have the ability to impress upon youth and help them make more change than we do adults. My thinking is, if I can get an adult to change their perception, then they have the ability to go change. Maybe they're children or the people around them. So I think it's great when you have a young person comes in and has a message I love getting.

Jennifer: 32:45

I had another young girl come on here a while back. She, I think she was 21. She started a nonprofit at 18. She was a three-time cancer survivor. She has a certain type of eye cancer, but what's so neat is she's now written a book. She's going all over like local news around here. She's working with all these organizations.

Jennifer: 33:05

She's getting tons of exposure and she's just doing what she loves. But she's young and she's a great role model for the youth to see, here's a cancer survivor that's living her life and doing great things and making change, and so I think it's fun when you guys get to do that stuff and then we get to talk about it on here and say, hey, we've got a young person on here.

Logan: 33:25

We get to talk about something cool, so you want to get stuff, definitely You're doing good stuff. No, I appreciate it. I appreciate it.

Jennifer: 33:30

So anything exciting coming up for you? I mean, are we doing it? I know you're working your business, building your brand, but is there anything coming around the corner that we need to be looking for?

Logan: 33:41

I don't think anything in particular. I'm looking forward to going back to Cape Town at some point. I don't know when that's going to be quite yet. Usually I go during the summers which I was just there for three months, I think it was mid-February through April or something like that, or May, mid-May, and then usually I go back beginning of September through the end of November, but I'm not 100% sure what the plan is going to be. But no, aside from that, I will say that seeing my brother win that championship and I was at home watching the race, it kind of like in my head I was like man, I kind of wish I was there doing the race. So I don't know, I've been thinking about potentially like having kind of a comeback at some point. So I don't know if it'll be next year or maybe the year after, but when I do I'm going to be going all in on it, so that might come in the future?

Logan: 34:38

Yeah, definitely.

Jennifer: 34:40

I'll be all over social media. Yeah, I'll say never, say never, Because the minute you say we say we're not going to do something again, then we, you know, that's why I said seasons it's always. Our priorities change and you know, and we have time comes open and we decided to do other things, so we'll be looking for anything.

Logan: 34:56

Yeah, exactly, yeah, exactly. Because I've seen people, even in the motocross world, who race and stuff. And then they'll start, they'll make a post on social media and be like I can't believe I'm making this post but I'm ending, or my racing career is done, I'm going into college, blah, blah, blah. And I've just never understood that. I'm like that's not, it's not over though, like you're still 19 or 20. Like you're simply just going into a different season of life, like you can come back to it, you know. So I will never say that I'm done racing. I will just say that's not a part. I just don't have the appetite for that right now, or it's just not within my wheelhouse at the moment, but maybe in the future, so yeah, All right.

Jennifer: 35:39

Well, any last minute advice you want to give to somebody young is maybe wanting to start, so maybe they want to start motocross, maybe they want to go start a business, I don't know. Any last minute advice you want to lend them.

Logan: 35:52

I usually say that I think it's important to understand that everything is in your hands, like nobody's coming to save you. That's one thing which a lot of people can get scared about that idea but I look at it as exciting because basically it's basically saying like your life's in your hands, like you're in control of it and in control where you're going, so get excited about that. And that means that you can honestly do anything that you want. And I had the conversation with my brother a few months ago where it was like listen, dude, you're good, you're good at this, and if you really want it, then you can get it, you can go win, which is so cool looking back at that conversation, because he literally just won the biggest race. So I was like I'm going to have a major. I told you so when he gets home. But no, I told him that I was like you can do it, you just have to go all in. Like if you go all in and you put in more work than everybody else, then you will elevate, get better and better and better and you'll end up making it.

Logan: 36:54

So I think those things are really important and just having a long term outlook on things Like whether you're looking to build a business or get really good at a sport or whatever it is, it's not going to happen overnight. So I like Gary V's saying of it, which is understand the macro versus micro, which is understand that things are going to take time. The macro outlook, so like be OK with waiting 10 years before you become a millionaire or whatever it is, but in the micro, which is like day by day, attack it and work as hard as you possibly can in order to still achieve that and get there as fast as you can. So I like those concepts a lot.

Jennifer: 37:32

Good stuff, logan. Good stuff, all right. So if our audience wants to catch up with you, follow you. They want to check out the social media that I'm talking about. Where do we want to send them?

Logan: 37:41

Yeah, no, my Instagram is Logan, underscore lesser, so they can find me there. That's where I'm posting daily like my daily routines waking up at 4, going to the gym and then also, just like you said, those posts where I'm talking about kind of things that I've learned and things that I think could genuinely help people every single day. And then if they want to reach out to me, they can reach out to me there as well. Join the program, or if they just have a question, they can reach out. So, no, my Instagram is the best place.

Jennifer: 38:06

OK, good stuff. We'll make sure, when this gets put together and all ready to go, we'll get you tagged and I'm going to follow you so I can keep up with you. So you'll see, it's my name, you'll see it. You'll see an invite from me. So this has been good stuff. I want to congratulate you on all your success. Congratulations to your brother. You guys sound like an awesome family.

Jennifer: 38:22

You're active. I love it. I think it's great Leading by example, which is what we want, and keep us posted if you decide to get back into the writing part too, so we can follow you and make some notes somewhere.

Logan: 38:32

For sure. So Definitely definitely. Thanks for having me on.

Jennifer: 38:36

Yeah, absolutely All right. And to our audience, of course. If you enjoy our show, please go check us out over on Apple. Give us a rating over there. You can check us out on YouTube. Hit that subscribe button so we can keep sharing all these incredible stories. And, as I always say, in order to live the extraordinary, you must start, and every start begins with a decision. You guys, take care, be safe, be kind to one another. We will see you next time. Music.